NSW Greens use social media in lead up to 2011 state election (Computerworld)

Maintaining a genuine online presence and leveraging technology have been essential in the lead up to the 2011 NSW state election, Green’s candidate for Balmain, Jamie Parker, has said.

Speaking to Computerworld Australia, the Mayor of Leichhardt Council said while social media has been used unsuccessfully by Australian politicians in the past, he is in a better position to use it more effectively.

“A few individual politicians in the Liberal and Labor parties are participating in social media well such as Malcolm Turnbull and Penny Sharpe MLC,” he said. “But most are making a token effort and are afraid to go ‘off message’ because their party PR minders tell them what to say in public.”

Read more at Computerworld Australia

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